• Kevin O'Byrne

Plantronics rebranded as Poly following Polycom merger

Plantronics is to be rebranded as Poly, a word which means many and which is derived from Ancient Greek, following its merger with Polycom last year. The renamed company will focus on four areas of innovation: workspace solutions that address audible distraction in open spaces, as well as technologies that make huddle rooms as powerful as traditional board rooms; technology that allows people to collaborate, their way; mobile-first solutions for the modern workforce; and advanced cloud services that help IT pros and users get more out of their devices.

“Today feels like my first day as CEO of a new company,” said Joe Burton, president and chief executive officer of Poly. “We see limitless opportunity for how people communicate and collaborate today. With advancements in AI, machine learning and new technologies, we see a future where Poly makes the connection, then quietly steps out of the way to become the one thing you don’t notice in the meeting.”

The Poly logo has a lava red colour and the angle of its letters forms a propeller to reflect Plantronics 60-year aviation lineage while its three legs are inspired by the design of Polycom’s conference phone.

“Our new brand represents the many elements of our history that we bring together to enable people to work the way we all work now, which is anywhere and across multiple collaboration tools,” said Amy Barzdukas, executive vice president and chief marketing officer, Poly. “No other company has as many communications devices and services that we offer across any platform of choice, and the true power will be in how we bring them together so people can do more.”

Poly will be also unveil new products and services at Enterprise Connect 2019, which runs from Monday 18 March to Friday 22 March in Orlando, Florida. Among the latest products on show are:

Polycom Studio, an easy-to-use video USB bar that upgrades huddle rooms to business class and works with services like Microsoft Teams, Zoom, Skype for Business, Google Meet, Cisco Webex, or Amazon Chime.Plantronics Elara 60 Series, the mobile phone station designed for the increasingly mobile-first worker that also provides users with a one-touch Microsoft Teams experience.

Eagle Eye Cube, a video conference camera with 4K sensors for crystal clear image quality as well as rich sound to upgrade meetings in small to mid-sized rooms. Eagle Eye Cube is designed to work with many existing solu Want to add a caption to this image? Click the Settings icon. tions including Polycom Trio with VisualPro and Group Series.Blackwire 7225, an intuitive UC headset designed for concentration in open offices with a sleek, boomless design. Blackwire 7225’s active noise cancellation allows for focus so people can work, listen to music and sound professional on calls from a PC or Mac.

The Plantronics Status Indicator, a wired presence indicator that sits on a desktop and connects with whatever communications platform is in use to let others know the user is available, on a call or away from your desk. It has visual and audio alerts sound for messages and calls.

Plantronics headsets and Polycom phones which provide end users with ‘better together’ functionality, allowing basic and advanced headset features to be easily changed directly from the desk phone touch screen interface, without the need for a connected PC.

The latest version of Plantronics Manager Pro, v3.13, that gives IT pros the confidence of knowing what devices they have, what’s working, and what’s not – and what to do about it.

Polycom Device Management Service for Enterprises, which now supports and manages Polycom Studio as well as added API functions for better control and management of large deployments.

Article by Guy Campos, AV Interactive


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